Analyze the successful listing password of Dongjian Technology
What exactly is a brand? This issue has always been controversial.
Just recently, Dongjian Technology (stock code: 300978), a well-known in-vehicle connected intelligent electromechanical system product brand, was officially listed on the Growth Enterprise Market of the Shenzhen Stock Exchange. Then we might as well take Dongjian Technology as an example to analyze the development history of the Dongjian Technology brand. , To explore the way to success.
Borrowing from Iris & Jack Trout's "Positioning" statement: a brand represents the name of a certain category. When consumers have corresponding needs, they immediately think of this name to be considered as a true brand.
The product is the first contact point between the brand and consumers, and it is also the most direct landing of the brand concept. A good brand should maintain communication with consumers and respond to consumer needs to ensure that they are remembered when consumers make choices. This is exactly reflected in Dongjian Technology.
From the car upgrade when we first met Dongjian, to a series of electronic products such as the smart door that is now at the forefront of development, Dongjian Technology has been concretely practicing the brand concept of "innovation-driven enterprise development". Each step of Dongjian Technology’s product transformation and upgrades is in response to consumer demand changes in actual consumption scenarios-from basic car configuration and decoration to the rise and development of automotive electronic products, and now based on the forefront of electronic technology , Leading consumers to start their imagination of brand-new car life, and satisfying consumers' basic needs from primary to advanced enjoyment needs.
At the same time, Dongjian Technology is based on products and technology, with quality and attitude, to pay attention to, participate in, and build the consumer environment in which consumers live, and meet the needs of most car owners for in-vehicle interconnected intelligent electromechanical system products. At the listing conference of Dongjian Technology, Mr. Ma Yongtao, chairman of Dongjian Technology, also said: In the future, Dongjian will maintain a "professional, focused, and attentive" attitude, plus an open ecosystem built by the company and a self-iterative approach. Spirit, drive enterprise development with innovation, provide consumers with high-quality automotive life solutions, and strive to become the world's leading automotive technology company.
At present, the Chinese market is in a transitional moment from the third consumer era to the fourth consumer era. The automobile market has also entered a slow development stage. People are no longer satisfied with basic automobile functions. Intelligence is taking over as the main driving force for automobile transformation and growth. . Dongjian Technology has a keen insight into this development trend, and decisively directs the focus of enterprise development to the research and development and innovation of smart products, and uses products to lead a new way of life in the future.
In recent years, consumer groups have gradually become younger. The development trend of Dongjian Technology is the result of conforming to the trend of the times, and it has also been remembered by more people. As the leader of the in-vehicle interconnected intelligent electromechanical system product industry, Dongjian Technology has also made itself close to becoming a symbol of car intelligence with its strong brand product strength. When many consumers have corresponding needs, the name "East Arrow" comes to mind.
At this point, we can vaguely see the success code of the Dongjian brand from its birth to its listing, which is: no effort can be gained, and sincerity is exchanged for sincerity. It is the sincerity and hard work of Dongjian that can win the recognition of consumers and make the brand image deeply rooted in the hearts of the people. In the end, I sincerely wish the newly listed Dongjian Technology (stock code: 300978) stock Changhong on the Shenzhen Growth Enterprise Market, and look forward to the new level of listing of Dongjian Technology, which will bring us more surprises.